Bounce rate is the percentage of visitors you have to a single page of your website. If you have a high bounce rate, it means that people are just visiting that one page and leaving your site. If you have a low bounce rate, then it means that people are sticking around a while and visiting other pages of your website.
You can find your bounce rate by using website analytics tools such as Google Analytics. If your bounce rate is around 26-40%, then it is excellent! Good for you, Boss Babe! If your bounce rate is between 41-55%, you are in the average of most websites. There may be some tweaks you can do to improve this. If your bounce rate is 56%+ and your website’s purpose is to lead visitors to different pages of your site, then we have some improving to do. If your bounce rate is high, but you have a one-page website, then that is okay because people are only looking at one page anyhow.
Some reasons your multipage site might have a high bounce rate are:
If your website takes longer than 2 seconds to load, people will get impatient. They will move onto your competitor’s site.
Humans are simple creatures, sometimes. If there are too many choices and a lot going on, it makes it hard for them to find what they are looking for quickly and easily. They are going to do the easy things, and leave to find it elsewhere. Think about when you are trying to buy something online if you can’t find that cute top you were hunting for on one site. You will go and see if someone else has it faster.
People generally don’t like surprises. For example, if they are looking for the beautiful candles that you sell, and when opening your website, find monkeys. They will be confused and most likely leave.
Going back to the candle example, if the purpose of your website is to sell your beautiful candles, and people have a hard time finding your store page to pick a candle. They will get frustrated and not buy your candle. People don’t like to work hard to give you their money.
Legibility and accessibility are essential for your website. If someone is having a hard time reading the content on your website, you won’t be communicating effectively to your audience. Also, if your site is not accessible to your visitor, you will be losing visitors and potential customers.
A user will exit your website if they have a bad feeling about it and feel like they can’t trust the site. Your website is an extension of your brand and needs to make your customers feel comfortable. It is essential to mindfully think of your brand experience and every aspect of your brand that interacts with your customer. Creating a trusting user experience will build relationships with your audience.
People visiting your webpage need to be guided to what you would like them to do next. A call-to-action on your page is essential to guide people through your sales funnel to achieve the results you want.
It is essential to think about mobile-first when thinking of your website. Approximately 90% of users use their mobile devices to view sites. If your website isn’t accessible on a mobile device, then people will exit it quickly.
You can use analytics software, such as Google Analytics, to help you pinpoint if any of the above are issues for your site. You can use their in-depth reports when you link to your website. Finding the problems with your website will be a process, but once found, it can make your website a more effective business tool.
You can use Google Analytics Audience Overview report to take a look at the overall bounce rate of your website. If the bounce rate is high, you can dig deeper into the reports to analyze why this could be happening. It will help you make a game plan to improve your website.
Analyzing the performance of your website and the data is the best way to perfect it to work the best for you to get the results you want.