Behind the Scenes with a Professional Graphic Designer

4 Steps to Create a Logo


Hello! My name is Rachel Simms and I have been a graphic designer for over 8 years. I specialize in brand development and branded apparel that is created to express an organization's story visually.

I have been creating quick logo concepts as part of a logo challenge that I discovered. I have been using this list for inspiration to create quick logo concepts. I like to keep my skills fresh, so this little challenge was the perfect way for me to stay at the top of my game! You may have seen a few of the different logo concepts I came up with on my social media platforms

"You can't use up creativity. The more you use, the more you have." - Maya Angelou

I wanted to give you a sneak peek of how I create these logo concepts. This is a simplified presentation of the usual logo development process that I use with my clients.

Step 1: Gather and Generate Ideas

At the beginning of creating any concept, I like to start by gathering my ideas. Dring my usual logo development, I have a meeting with my client to discuss the scope of work and what they are looking for. From this conversation, I gather components, such as the target persona, tone and voice and end applications to create a small document, the creative brief. This document allows the client and I are both on the same page. Since these concepts are for imaginary companies, I created the client brief as close to the real thing as thought.

I then create a mind map including everything on the creative brief. I add in more ideas, such as the first words that come to mind, symbols, and colours. I like to continue this until the creative tank is empty.

For these quick concepts, I typically take about 10-15 minutes to express my ideas. I also create a digital mood board on Pinterest. of different inspiration for the concept, like existing logos and relevant imagery.

Step 2: Pattern Recognition

Once my ideas are all out in the open, I like to find patterns and similarities in them. I start expressing them visually through sketches.

At Broadbent Studio, we use the traditional pen and paper for sketches. I find it easier to express and create freely. My go-to is a dotted grid paper as you would use for bullet journaling. It provides structure, while still being a blank slate.

sketches of logo

Step 3: Digitize It

Then I transfer the best concepts to the computer. I continue to experiment with the concepts until I am satisfied with them. The deeper I can dig, the more original my new ideas become.

computer concepts

Step 4: Refine Final Concepts

I like to create my initial digital concepts in black and white, then gradually add colours to finish the concept. If the logo development stage is a bit longer, I would usually continue to create 2-3 different concepts to present to the client.

final logo concepts

Well, there you have a look into the creation of a logo and corporate identities. As you can see there is a lot of thought put into graphic design. This in-depth thought process is the key to enable Broadbent Studio to effectively create visual solutions for our clients.


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