A woman with glasses and a denim jacket is sitting outdoors, smiling and holding an open peach-colored book. She is in a park with a tree and blooming flowers in the background. The photograph perfectly captures the serene moment of Rachel Simms RGD enjoying her day.
Branding & Website Design

Telling your story of who you are, and what you love.

Tailored branding and website design for creative, passionate female entrepreneurs in the GTA, Muskoka and Beyond.

Our Services

What We Offer

We follow a method during all of our designs to ensure that our clients receive strategic, unique deliverables that produce results.

Website Design

At Broadbent Studio, we create custom websites that are user-centred, visually appealing, and effective in communicating your business purpose and showcasing your products or services. Let’s work together to create a digital masterpiece that exceeds your expectations.

Tailored Branding

We join forces with you to craft your unique branding. Our journey begins with learning and grasping every detail about your business. By strategically unravelling your business’s core values and objectives, we weave a tailored presence that perfectly resonates with your essence. Let’s bring your vision to life! 

Full-Service Design

We love supporting our clients! We understand how much you care about your business and how excited you are to be part of the design process. That’s why we focus on educating our clients about the importance of maintaining their business’s visual identity. We want you to feel proud of your brand every step of the way.

Who We've Worked With

Past Clients

Logo of McMaster University. It features a stylized coat of arms on the left with an open book, two maple leaves, and a winged creature with a cross. The text "McMaster University" is to the right of the coat of arms.
About Us

Rachel Simms, RGD

Here at Broadbent Studio, we’re all about empowering creative mavens like you who’ve turned their passions into a lifestyle and are ready to take the world by storm. Your dreams are our inspiration!

Our goal is to make your experience smooth and hassle-free. We’re all about simplicity and clarity. Our streamlined and dependable processes ensure that your journey is straightforward and your expectations are crystal clear. Your peace of mind is our priority! 

Let’s team up to craft that unforgettable first impression your business deserves, perfectly aligning with your incredible vision.

A woman with short brown hair, wearing glasses and a denim jacket, smiling at the camera. There are blossoming trees and a blurred outdoor setting.
Kind Words

From Our Clients

Rachel designed my brand and helped me with my website. She listened to my ideas and made great suggestions until we came up with the perfect design for my company, Rooted Weddings. Within a day of going live with my webpage, I had a wedding couple from Ireland hire my Ontario wedding officiant services. I recommend her for your needs, and she will help your business excel!
Teresa McBride

Founder and Wedding Officiant, Rooted Weddings

It was wonderful working with Rachel. She really listened to me to hear what my unique vision would be, and then she captured it perfectly in the website she built. In addition, she walked me through every step of the process and left me with the tools to revise my site independently. I couldn't ask for a better experience.

Tina Fetner

Sociologist, Professor, McMaster University

I loved the process contained within about 12 weeks with a really clear focus each week. I loved Rachel’s ability to take my thoughts and convert them into something so very beautiful. I’m so very happy with the final product. I felt supported throughout the entire process, and I feel set-up to take on some of the website upkeep on my own.

Danielle Hulan

Founder and Registered Social Worker, The Cove Therapy

CommunityVotes Hamilton 2024 Silver Winner badge. The badge features a silver star border at the top and the text 'CommunityVotes Hamilton 2024 Silver Winner' prominently displayed in the center. Below, it states 'voted best in Graphic Design'
CommunityVotes Hamilton 2024 Top Pick Winner badge. The badge features a teal star border at the top and the text 'CommunityVotes Hamilton 2024 Top Pick Winner' prominently displayed in the center. Below, it states 'voted best in Web Design'
Our Process

How it Works

We follow a method during all of our designs to ensure that our clients receive strategic, unique deliverables that produce results.

1) Meet & Research

Every project starts with the Diamond Blueprint Workshop, an hour-long call to delve into the prepared content, ensuring that we fully understand your business. We believe in doing our homework before starting any project, getting to know your business inside and out, from your target audience to your unique identity. Developing a strong relationship with you enables us to create a custom brand design that truly reflects your brand's personality.

2) Target & Strategy

Hitting the bullseye and making your mark! It's crucial to keep your target customer in mind when communicating with your audience. By connecting your brand with the wants and needs of your ideal client, your visual message will be clear and consistent, helping you stand out. We use mood boards, competitive analysis, and persona creation for clarity and consistency.

3) Design & Develop

Now that we have our target in sight, we can create and develop to achieve your business objectives and engage with your ideal audience. During this phase, 1-2 rounds of revisions will ensure that we refine your design to perfection.

4) Lesson & Launch

We are passionate about supporting our clients! We understand how much you care about your business and how excited you are to be part of the design process. We educate our clients about maintaining their business's visual identity. We want you to feel proud of your brand every step of the way. We provide guides, tutorials, and how-to videos to assist you in feeling put together.

A cluster of pink cherry blossoms on branches with green leaves against a clear, bright blue sky. The soft colors of the flowers contrast with the vibrant background, creating a serene and cheerful atmosphere.
Latest Articles

The Blog

3 Reasons Your Brand Isn’t Thriving (And How to Fix Them)

3 Reasons Your Brand Isn’t Thriving (And How to Fix Them)

  Have you ever felt like your business is on the brink of something big, but you need help figuring out how to get there? You're not alone! Despite your hard work and dedication, sometimes your brand isn't hitting the mark. Feeling frustrated, stuck, or unsure...