You've spent years building your expertise. Your brand should reflect that.
At Broadbent Studio, we partner with health and wellness professionals and professional service firms in Hamilton, Burlington, Oakville, and Toronto to finally have a brand and website they're proud to share, one that attracts the right clients and reflects the calibre of work they actually do.
Does This Sound Familiar?
You've built something real. Your clients love you, your results speak for themselves, but your brand hasn't caught up to the work you're actually doing.
Maybe your website doesn't quite capture what makes you different.
Maybe you've spent hours trying to DIY it, and it still doesn't feel like you.
Maybe it's hard to put into words what sets you apart — even though you know it, deeply.
Or maybe you've already invested in a brand that looked good on paper but never quite fit.
That’s not a “you” problem. That’s a strategy problem. And it’s exactly what we’re here to solve.
At Broadbent Studio, we don’t just make things look beautiful. As an RGD-certified studio, we build brands through the Diamond Blueprint, a strategy-first process that ensures your brand finally works as hard as you do and attracts the clients you actually want.
Purpose-Driven Brands We've Helped Grow








What We Offer
Our Services

Brand Design
You deserve branding that you’re excited to show off. That’s where we come in. Working together, we’ll create a powerful visual identity that helps you fall in love with your business all over again.

Monthly Retainer Design Services
Need ongoing design support? We offer flexible monthly retainer design services to keep your branding looking sharp and consistent as your business grows and evolves.

Discover your dream client
Not sure who your brand is really for?
Download our free Dream Client Workbook to get crystal clear on your audience and start building a brand that truly connects.
How it works
Our Process
Our proven design process is what sets us apart.
Working collaboratively with you, we take the time to get to the root of your business so that our designs truly reflect who you are.

Discovery
Every project begins with our signature Diamond Blueprint Workshop: an in-depth, strategic session to uncover your goals, audience, and brand vision.

Strategy
We’ll align your brand with your ideal client through moodboards, avatars and competitor insights to ensure your design strategy is on point.

Design
This is where the magic happens. We’ll develop stand-out creative that’s a true reflection of your brand and speaks directly to your audience.

Launch
Time to shine! Together, we’ll bring your brand to life across every touchpoint and continue to work together with ongoing support, education and consultancy.
Book a Strategy Session
Need help, but not sure about next steps?
If you're looking for time to sit down and strategize about your next steps, and want a bit more than a consultation call. Bring what's on your mind, and leave with clarity and a clear path forward with a Strategy Session with Rachel Simms, RGD.
Why Work with Broadbent Studio?
10+ Years in Business
Over 15 years of experience designing for businesses across Canada. So, you get a strategy that’s been proven, not guesswork.
Canadian-Owned & Operated
Voted best Graphic Designer and Web Designer in Hamilton by the Hamilton community itself.

RGD-Certified
One of fewer than 1,000 Registered Graphic Designers in Canada. Your brand is built to the highest professional standard.

Squarespace Circle Gold Partner
As a Gold Partner, we build faster, smarter websites with extended trial periods and priority support, saving you time and money.
Meet Rachel Simms, RGD
Certified Graphic Designer, Front-End Web Developer, Post-Secondary Educator, Mentor, and Dog lover, Rachel Simms is a true creative entrepreneur—and a partner you can rely on.
With over 15 years of design experience, she brings sharp skills, deep empathy, and a little magic to every brand she touches.
Frequently Asked Questions
Brand & Website Design in Hamilton, Ontario
What's the difference between a logo and a brand identity?
Think of it this way: Your logo is the front door, but your brand identity is the entire house.
A logo is a single visual mark—important, yes, but it’s just one piece of the puzzle.
Your brand identity is the complete system that tells your story: your colour palette, typography, visual style, tone of voice, messaging framework, and how all these elements work together across every touchpoint.
When we create a brand identity for you, we’re building a responsive system that works seamlessly whether someone sees you on Instagram, visits your website, or receives your business card. Every element is intentionally designed to reinforce who you are and attract the people you’re meant to serve.
What does a brand designer do?
A brand designer creates the visual identity and strategy behind how your business looks, sounds, and feels to your ideal clients. This includes your logo, colours, fonts, and the messaging that ties it all together. At Broadbent Studio, we go beyond aesthetics. We build brands rooted in strategy, so your visuals actually attract the right people.
How do I know if I need a rebrand?
If you dread sending people to your website, feel embarrassed handing out your business card, spend hours in Canva and hate what you create, or struggle to explain what makes you different. Your brand isn’t working for you. These are signs it’s time to invest in strategic design.
How long does a branding or website project take?
Branding projects typically take 2 to 8 weeks depending on the package. Website projects take 2 to 10 weeks. Combined brand and website packages run 10 to 14 weeks. We work in focused design sprints so your project stays on track and launches on time.
Do you work with health and wellness professionals?
Yes — it’s one of our primary specialties. We work regularly with therapists, naturopaths, chiropractors, osteopaths, counsellors, and other regulated health professionals across Hamilton, Burlington, Oakville, and Toronto. We understand compliance considerations and build brands that are both beautiful and professionally appropriate.
Do you work with professional service firms?
Absolutely. We partner with lawyers, accountants, HR consultants, architects, and other professional service providers who need a brand that reflects the calibre of their work and attracts premium clients.
Where are you located and who do you serve?
Broadbent Studio is based in Hamilton, Ontario and serves clients across the Greater Toronto and Hamilton Area, including Burlington, Oakville, Mississauga, and Toronto, as well as clients across Canada virtually.
What makes Broadbent Studio different from other designers?
Rachel Simms is a Registered Graphic Designer (RGD) — a designation held by fewer than 1,000 designers in Canada, representing the highest standard of professional practice. Every project begins with our signature Diamond Blueprint Workshop, a deep-dive strategy session that ensures your design is rooted in who you are and who you serve — not just what looks pretty.




