Branding and Website Design in Hamilton, Burlington, Oakville and Toronto

Your business has a story worth telling. We take the time to truly understand it.

Your values. Your clients. Your vision. Translated into a brand and website that feels like you and works as hard as you do.

See Our WorkBook a Consult

You've spent years building your expertise. Your brand should reflect that.

At Broadbent Studio, we partner with health and wellness professionals and professional service firms in Hamilton, Burlington, Oakville, and Toronto to finally have a brand and website they're proud to share, one that attracts the right clients and reflects the calibre of work they actually do.

Does This Sound Familiar?

You've built something real. Your clients love you, your results speak for themselves, but your brand hasn't caught up to the work you're actually doing.

Maybe your website doesn't quite capture what makes you different.

Maybe you've spent hours trying to DIY it, and it still doesn't feel like you.

Maybe it's hard to put into words what sets you apart — even though you know it, deeply.

Or maybe you've already invested in a brand that looked good on paper but never quite fit.

That’s not a “you” problem. That’s a strategy problem. And it’s exactly what we’re here to solve.

At Broadbent Studio, we don’t just make things look beautiful. As an RGD-certified studio, we build brands through the Diamond Blueprint, a strategy-first process that ensures your brand finally works as hard as you do and attracts the clients you actually want.

Purpose-Driven Brands We've Helped Grow

What We Offer

Our Services

A round black sticker with the text Muskoka Gift Box and Take home a little bit of Muskoka in white, with a curled edge.

Brand Design

You deserve branding that you’re excited to show off. That’s where we come in. Working together, we’ll create a powerful visual identity that helps you fall in love with your business all over again.

A website homepage displays Empowering People, Enriching Workplaces with navigation links, a call-to-action button, and a photo of professionals at computers.

Web Design

Your website is your brand’s first impression. So let’s make it count! We’ll work with you to develop a customized site that’s user-friendly, visually engaging and designed to keep your audience hooked.

A laptop displays a therapy website with a book titled 101 Ways to Ground partially covering the screen.

Brand & Web Design

Looking for the full package? This is the most powerful way to build a brand that’s consistent and aligned from day one. We’ll create a visual identity and website that work seamlessly together, so every touchpoint is a true reflection of your business.

A flyer for Acorn Counselling promoting mental health services, listing therapy and counselling options for individuals, parents, families, and couples.

Monthly Retainer Design Services

Need ongoing design support? We offer flexible monthly retainer design services to keep your branding looking sharp and consistent as your business grows and evolves.

What We Do

Our Work

From fresh launches to full rebrands, take a look at the projects we’ve delivered with clarity, creativity, and care.

How it works

Our Process

Our proven design process is what sets us apart.

Working collaboratively with you, we take the time to get to the root of your business so that our designs truly reflect who you are.

Illustration of a seed packet with a flower design, partially open with several seeds spilling out.

Discovery

Every project begins with our signature Diamond Blueprint Workshop: an in-depth, strategic session to uncover your goals, audience, and brand vision.

Illustration of a pink watering can tilted, pouring out a single drop of water.

Strategy

We’ll align your brand with your ideal client through moodboards, avatars and competitor insights to ensure your design strategy is on point.

An easel holds a pink canvas featuring a simple white flower and two horizontal lines beneath it.

Design

This is where the magic happens. We’ll develop stand-out creative that’s a true reflection of your brand and speaks directly to your audience.

Cartoon-style illustration of a small shop with a striped green and white awning, a flower sign in the window, and a pink door.

Launch

Time to shine! Together, we’ll bring your brand to life across every touchpoint and continue to work together with ongoing support, education and consultancy.

Book a Strategy Session

Need help, but not sure about next steps?

If you're looking for time to sit down and strategize about your next steps, and want a bit more than a consultation call. Bring what's on your mind, and leave with clarity and a clear path forward with a Strategy Session with Rachel Simms, RGD.

“We just ‘clicked’; it felt like Rachel was in my head, and she understood my vision, listened to why things were important to me, and helped me articulate my vision. She is amazing at what she does!”

Samantha C., Registered Social Worker, Psychotherapist, and Energy Healer, What Works Mental Health

“Rachel designed my brand and helped me with my website. She listened to my ideas and made great suggestions until we came up with the perfect design for my company.”

Teresa M. Founder and Wedding Officiant, Rooted Weddings

“Broadbent Studio was always responsive and accommodating when I had queries. I love the final website result, and I’m impressed that it was done so quickly and painlessly.”

Shade L. Author, shadelapite.com

“I love Rachel’s ability to take my thoughts and convert them into something so very beautiful. I’m so very happy with the final product. I felt supported throughout the entire process.”

Danielle H. Founder and Registered Social Worker, The Cove Therapy

“Rachel is absolutely amazing! She created an outstanding website for our company! Rachel’s a true professional and an incredible person.”

Matthew D. Founder and Licensed Plumber, Vita Plumbing

“Rachel really listened to me to hear what my unique vision would be, and then she captured it perfectly in the website she built.”

Tina F. Sociologist, Professor, McMaster University

“Working with Rachel has been an easy process. Rachel is to the point, professional, reasonable and always prompt in assisting us with our needs. There’s no fuss and there are no complications.”

Jocelyne P. Founder, Cornerstone Movement Institute

Why Work with Broadbent Studio?

10+ Years in Business

Over 15 years of experience designing for businesses across Canada. So, you get a strategy that’s been proven, not guesswork.

Canadian-Owned & Operated

Voted best Graphic Designer and Web Designer in Hamilton by the Hamilton community itself.

RGD Certified Member" badge with "RGD" in large white letters on a black background and "CERTIFIED MEMBER" in smaller black letters on a white background.

RGD-Certified

One of fewer than 1,000 Registered Graphic Designers in Canada. Your brand is built to the highest professional standard.

A person in a kimono kneels on a mat, practicing Japanese calligraphy with a brush and paper on a low wooden desk.

Squarespace Circle Gold Partner

As a Gold Partner, we build faster, smarter websites with extended trial periods and priority support,  saving you time and money.

Meet Rachel Simms, RGD

Certified Graphic Designer, Front-End Web Developer, Post-Secondary Educator, Mentor, and Dog lover, Rachel Simms is a true creative entrepreneur—and a partner you can rely on.

With over 15 years of design experience, she brings sharp skills, deep empathy, and a little magic to every brand she touches.

RGD Certified Member" badge with "RGD" in large white letters on a black background and "CERTIFIED MEMBER" in smaller black letters on a white background.
A silver medal with a brain illustration and the words CREA Global Awards Brainz Magazine engraved on it.

Frequently Asked Questions

Brand & Website Design in Hamilton, Ontario

What's the difference between a logo and a brand identity?

Think of it this way: Your logo is the front door, but your brand identity is the entire house.

A logo is a single visual mark—important, yes, but it’s just one piece of the puzzle.

Your brand identity is the complete system that tells your story: your colour palette, typography, visual style, tone of voice, messaging framework, and how all these elements work together across every touchpoint.

When we create a brand identity for you, we’re building a responsive system that works seamlessly whether someone sees you on Instagram, visits your website, or receives your business card. Every element is intentionally designed to reinforce who you are and attract the people you’re meant to serve.

What does a brand designer do?

A brand designer creates the visual identity and strategy behind how your business looks, sounds, and feels to your ideal clients. This includes your logo, colours, fonts, and the messaging that ties it all together. At Broadbent Studio, we go beyond aesthetics. We build brands rooted in strategy, so your visuals actually attract the right people.

How do I know if I need a rebrand?

If you dread sending people to your website, feel embarrassed handing out your business card, spend hours in Canva and hate what you create, or struggle to explain what makes you different. Your brand isn’t working for you. These are signs it’s time to invest in strategic design.

How long does a branding or website project take?

Branding projects typically take 2 to 8 weeks depending on the package. Website projects take 2 to 10 weeks. Combined brand and website packages run 10 to 14 weeks. We work in focused design sprints so your project stays on track and launches on time.

Do you work with health and wellness professionals?

Yes — it’s one of our primary specialties. We work regularly with therapists, naturopaths, chiropractors, osteopaths, counsellors, and other regulated health professionals across Hamilton, Burlington, Oakville, and Toronto. We understand compliance considerations and build brands that are both beautiful and professionally appropriate.

Do you work with professional service firms?

Absolutely. We partner with lawyers, accountants, HR consultants, architects, and other professional service providers who need a brand that reflects the calibre of their work and attracts premium clients.

Where are you located and who do you serve?

Broadbent Studio is based in Hamilton, Ontario and serves clients across the Greater Toronto and Hamilton Area, including Burlington, Oakville, Mississauga, and Toronto, as well as clients across Canada virtually.

What makes Broadbent Studio different from other designers?

Rachel Simms is a Registered Graphic Designer (RGD) — a designation held by fewer than 1,000 designers in Canada, representing the highest standard of professional practice. Every project begins with our signature Diamond Blueprint Workshop, a deep-dive strategy session that ensures your design is rooted in who you are and who you serve — not just what looks pretty.