Something I think about every time I take on a new project. The woman who needs this practitioner most is searching for her right now. She is not...
Business
The Language of Care: Why Your Brand is the First Step in Building Trust
by Jenna S. | Feb 9, 2026 | Business
When we think about 'care' in a professional service or wellness setting, we often think about the moment the consultation begins. We think about...
The 3 Questions Your Website Must Answer Before January 31st (The First 90 Days)
by Rachel Simms, RGD | Jan 19, 2026 | Business, Website
The Critical Blueprint for a Successful Q1 The calendar page has flipped, and with it comes the renewed drive to make this year your most successful...
Press Pause on the Hustle: Why Your Brand Needs a Little Holiday Magic
by Rachel Simms, RGD | Dec 1, 2025 | Business
Our Gift to You: 12 Days of Design to Spark Joy (and Strategy!) To the leaders of health and wellness practices: As the end of the year rushes in,...
Our Rebrand Story: From a Solo Practice to a Thriving Clinic
by Rachel Simms, RGD | Oct 14, 2025 | Business
For years, I ran my practice as a solo therapist under my own name: Danielle Hulan Therapy. It felt personal, and it worked. My clients knew me, and...
Alt Text – Illuminating Your Images for Accessibility and SEO
by Rachel Simms, RGD | Apr 14, 2025 | Business
Today, we're diving into an often-overlooked element that adds a brilliant sparkle to your website: alt text. This small but mighty description you...
Why Health & Wellness Professionals Should Partner with a Branding & Web Design Agency
by Rachel Simms, RGD | Mar 31, 2025 | Business, Website
A strong online presence is no longer a luxury—it’s a necessity. For health and wellness professionals, a well-crafted brand and website are...
How to make the most of the Holiday Season as a Service-Based Business Owner
by Rachel Simms, RGD | Nov 4, 2024 | Business
The holiday season is one of the most opportune times for businesses to connect with their audience, build trust, and, ultimately, increase...
Case Study – The Evolution of Broadbent Studio: A Journey Through The Rebrand of 2021
by Rachel Simms, RGD | Aug 26, 2024 | Branding, Business
As the Owner and Graphic Designer behind Broadbent Studio, I’m excited to share with you the evolution of its visual identity. This story has...
Choosing the Right Hosting Platform for Your WordPress Website: A Comprehensive Guide
by Rachel Simms, RGD | Jul 29, 2024 | Business, Website
Choosing the right hosting platform for your WordPress website is one of the most critical decisions you'll make as a website owner. The right...
3 Reasons Your Brand Isn’t Thriving (And How to Fix Them)
by Rachel Simms, RGD | May 3, 2024 | Business
Have you ever felt like your business is on the brink of something big, but you need help figuring out how to get there? You're not alone!...
11 Reasons to Prioritize Brand Consistency: The Power of Consistent Branding for Fempreneurs!
by Rachel Simms, RGD | Jul 2, 2023 | Branding, Business
If you’re a fempreneur who wants to establish a strong brand presence and save time, you, my friend, are in the right place. ✨ Before establishing...
Unlocking Success: Why Finding Your ‘Why’ Is Crucial for Small Business Owners
by Rachel Simms, RGD | May 26, 2023 | Business
Are you a business owner looking to grow your business and make a bigger impact in your industry? One of the key things you need to do is find your...
What is a Competitive Analysis, and Why Is It Important for Positioning Your Business?
by Rachel Simms, RGD | May 1, 2023 | Branding, Business
Look, I know you may be familiar with marketing strategies for your business. Still, when you delve deeply into something, you lose track of the...
What Is a Dream Client Manifestation? A Guide to Creating a Customer Avatar & Targeting your Ideal Audience.
by Rachel Simms, RGD | Apr 2, 2023 | Branding, Business, Website
The goal of every business owner is to make a living doing what they love and helping people. But trying to target everyone can take a lot of work...
Simple Definition: What is a Call-to-Action?
by Broadbent Studio | Mar 6, 2023 | Business, Website
Have you started to explore the website and digital marketing world? Then you may have heard about CTAs or calls to action and are desperately...
How to: Setting Up Shipping – WooCommerce for Canadian Makers
by Broadbent Studio | Dec 16, 2021 | Business, Website
In this post, I will cover shipping zones within Canada only. WooCommerce is a cost-effective way to add an online store to your WordPress...
Why Invest in Branding
by Broadbent Studio | Nov 19, 2021 | Branding, Business
As a maker and creative entrepreneur, you know that having a logo for your business is very important. A logo helps people recognize your business...


















