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The Ultimate Guide: The Goldilocks Strategy for Finding the Perfect Website Platform

by | Jul 16, 2023 | Website

Text graphic with the title "The Goldilocks Strategy" and a subtitle "for Choosing the Perfect Website Platform." The background is white with abstract pink shapes on the top right and bottom left corners.
I see you frantically typing, “How do I build a professional and impactful website?” or “How do I choose a website platform?”🤔

Others may make it look like it should be a quick and easy thing to do. Ever wonder what their secret is? 🤫

Most likely, they’re using some variation of the strategy I’m about to share with you. The Goldilocks Strategy is the strategy I use with my clients to find the perfect website platform for their business. 🐻

Luckily, I’m not one to gatekeep website success. So grab a cup of coffee ☕, and let’s say goodbye to overwhelm and hello to a stunning website that speaks directly to your target audience. Let’s jump right in! 🌟


Clarify Your Website Goals


Before delving into the intricacies of developing an effective website strategy, it is essential to establish a clear understanding of the website’s objectives. In the past, you may have faced challenges in creating a website that genuinely resonates with your audience due to a need for clarity on your site’s goals. This can be a frustrating experience. 😔

To help bring clarity to your website goals, consider asking yourself the following questions:

🌟 What would a successful website look like to me?
🌟 What specific features and functionality does my website need to achieve success?
🌟 What level of comfort do I have in editing and maintaining my website?

By answering these questions, you will gain a comprehensive understanding of what your website should aim for, providing you with a clear direction and a sense of purpose. 🎯

Freebie Time: Do you want to feel more connected to your audience? Do you want to provide clarity on who you are targeting? I created a free “Dream Client Workbook.” Click here to grab it now! >>  Download your FREE “Dream Client Workbook” now!  📚✨


Free Download. Dream Client Workbook. Gaining focus on your audience to target your content and project/service to give them the most value.


The Goldilocks Strategy: Choosing a Website Platform.


Choosing the right website platform may seem complicated and overwhelming. There are many different platforms to choose from, such as WordPress, Shopify, Wix, Squarespace, and Webflow, just to name a few. 

Instead, let me demystify it for you. The Goldilocks Strategy is about choosing the right website platform that aligns with your goals and makes the website creation process smooth and stress-free. 💪✨

To put it simply, it’s like cultivating the perfect digital garden that lets your business grow. We don’t want you investing in a platform and, a few years from now, realizing that you need to invest in another because your business has outgrown it. 


The Only Strategy You Need: Goldilocks Strategy


Remember when we clarified your website goals? Well, we’ve already taken care of an important step. How awesome is that? High-five! 🙌

Seriously, I love checking things off my to-do list before I start, don’t you? So let’s keep the momentum going and see what else we can cross off that list.

Now, let’s dig into the Goldilocks Strategy.


Goldilocks Strategy Part #1: Weighing Your Priorities 


I know this feeling of overwhelming all too well. Back in the early days of my website journey, I was drowning in options and unsure which path to take. 😰

It wasn’t until I embraced a mindset of simplicity and let go of unnecessary complexities that I experienced true breakthroughs. 🌟

You may be unable to stop feeling overwhelmed immediately, and that’s okay. But you can start implementing practical steps to simplify your decision-making process. Here are a few tips to help you get started:

Step 1: Define your business goals. Clearly outline and define the specific business goals that you wish to achieve through your website. This will help guide the design and development process toward meeting those objectives.

Step 2: Think about your budget. Assess your budget and determine how much you can allocate toward website development and maintenance. This will help you find the right balance between cost and quality.

Step 3: Consider your technical proficiency and available resources. Do you have the necessary skills and knowledge to build and manage your website in-house, or will you need external help?  Make sure to account for any additional costs associated with outsourcing.

Step 4: Determine what features and functionalities are essential for your website. This may include things like e-commerce capabilities, online booking systems, or interactive user interfaces. Prioritize the most important features and make sure to communicate these clearly to your development team.


Goldilocks Strategy Part #2: Be Intentional with Your Platform Selection


Picking the perfect platform is super important for making your business a success. Did you know that almost a quarter of small retail businesses without a website say they just don’t know enough about it? So, to avoid that same issue, you need to think about a few key things when choosing your platform. 

Graph showing why small business don't have a website.

These include how easy it is to use, how customizable it is, whether it can grow with your business, and what kind of support you’ll get. 

🐻 Easy of Use: Is there a huge learning curve to create the website of your dreams? Is there a no-code option or a drag-and-drop builder on the platform that you can easily add to your website? Think about how easy it is to do things such as add a blog post or new project, update a picture, or edit text in the future. 

🐻  Customizability: Are there a lot of plugin options for you to add the additional functionality you may need? Can you easily change the colours and fonts to match your brand? Research the different options, integrations, and visual customization options to make your website unique to your business and customer journey. 

🐻  Future Growth: What features and add-ons are available for the platform? Can you add an e-commerce section to the website if you want to get into online sales eventually? Or is there a membership area option? Think about where you would like to go with your business in the next 5 years, 10 years etc. and make sure that this platform has opportunities to help you reach your goals. 

🐻 Support: What kind of support options does this platform offer? Is there a helpline where you can talk to a person? Or are there years and years of forums and other documentation users have made to customize their website you can access? Consider what kind of support you need and prefer and research what that platform offers. 

To make sure you choose the right platform, it’s a good idea to do some research and ask people you trust for recommendations. Remember, the simpler the platform, the better! So, it’s a good idea to think about your website goals, check out different popular platforms, and make a list of pros and cons for each one. By doing all this, you’ll be able to make a smart choice that fits exactly what your business needs. 

Picking the right platform is an important step in making your business successful. So, take your time and choose carefully. It’ll be worth it in the end!


Goldilocks Strategy Part #3: Scalability and Growth Potential


When you first set out to create your website, you will likely face some setbacks. It’s all part of the journey! 🌅

A surefire way to combat these setbacks is by looking for a platform that can scale with your business as it grows. When you prioritize your goals and scalability, you end up with a website that will grow with your business. 🙌💻

This means less frustration for you in the future because it allows you to add new features and functionality as needed. 

While I stand by this being the only strategy you need, you must think critically about your needs when picking a website platform for your business.

For example, if you are a service-based business, you may need a simple platform, unlike an e-commerce business needing a more robust platform. 

Below I have broken down some highlights of three of the most popular platforms for you to get a jump start. 


Website Platform: Squarespace: Simplify, Style, and Soar!


Squarespace is a powerful website platform that simplifies building a professional-looking website. It offers stunning templates and a user-friendly interface, ideal for busy female entrepreneurs. With Squarespace, you can effortlessly create a visually appealing website that reflects your brand. The platform provides a range of customization options to showcase your unique style and make your website truly stand out. Additionally, Squarespace includes built-in e-commerce functionality, allowing you to sell products or services on your website easily.



Website Platform: Shopify: Empowering Female Entrepreneurs to Thrive in the E-commerce World


If you’re looking to launch an online store, Shopify is a fantastic option. Designed specifically for e-commerce, Shopify offers robust features and tools to help you build and grow your business. You can create a visually stunning online store with customizable themes and user-friendly design options that grabs attention and drives conversions. Shopify also provides powerful marketing and analytics tools to optimize your store and boost sales. It’s the perfect platform for ambitious female entrepreneurs who want to make their mark in the e-commerce world.



Website Platform: WordPress: Unleash Your Creativity and Customize Like a Pro


WordPress is known for its versatility and flexibility, making it a popular choice for those who crave complete control over their website design. With WordPress, you have limitless possibilities to create a truly unique and tailored website. The platform offers a vast array of themes, plugins, and customization options to bring your brand vision to life. WordPress is also highly regarded for its SEO capabilities, allowing you to enhance your online visibility and attract more organic traffic. If you’re a female entrepreneur who loves personalization and wants to unleash your creativity, WordPress is the platform for you.

All-in-One Hosting: https://wordpress.com/ 

Self-Hosted Preferred Supplier – Siteground (Affiliate Link) 




Have you gained some website wizardry skills already? Amazing! 🌟

I love to see ambitious individuals like you making progress in the online world. It can be a challenging journey, but with the right strategy and mindset, you’ll be unstoppable. 💪

It can be overwhelming to find a website platform that is just right because there are so many options, and everyone has their own opinion of which platform to use. 

I’ve been in the design industry for years, and nothing makes me happier than sharing my tips and strategies with you so you can feel empowered and confident with your branding and marketing for your business.

Do you have any questions about the Goldilocks Strategy? Drop them over on our social media accounts (links below). My friendly team and community provide invaluable info for absolutely FREE! 💬

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Thank you for joining me on this web platform adventure. Remember, keeping it simple and staying focused on your goals is key. I can’t wait to see your dream website come to life! 🌐✨

Keep up with us on social media for more tips, tricks, and valuable resources to level up your online presence. Cheers to your website being a success! 🥂✨




The Goldilocks Strategy for choosing a website platform. The Goldilocks Strategy for choosing a website platform.