Are you a maker that is looking to tailor their brand to service high-end clients?
Do you feel confused and lost when creating marketing materials because you are unsure of what colours to use, what font to pick, and frustrated with how much time it takes you to make one simple thing?
Would you like your packaging, business cards, and social media to feel as elegant and luxurious as your products are?
Then I would like to introduce you to my design package – The Diamond Branding Package.
Together we will…
- Create a branding system for your business to make you feel confident and excited
- Decrease your frustration when creating marketing material for your business.
- Decrease the time it takes to create marketing material, such as social media graphics, for your business.
- Form trust and brand recognition with affluent customers
- Increase your business’ perceived value resulting in more sales.
- Provide you with a framework of actionable steps to implement your new brand
Let’s Get Started
It starts with a Diamond Blueprint Workshop
At the beginning of the design process, together we can craft a strategized blueprint to make sure we are on the same page to craft your great brand.
We will solidify your branding foundation by developing a complete understanding of who you are, what you do and how you do it. The workshop allows us to create an action plan to move forward in the right direction with your business’s brand.
My goal is to make sure that you are confident, comfortable and excited about your new brand to create a luxurious experience for your audience. I want you to have beautiful, cohesive packaging, website, business card, logo, and social media that match your vision.
Here’s What You Get
After crafting your blueprint, we will then work together to create various elements for your tailored brand.
3 Initial Concepts
We will provide you with 3 identity concepts to choose from rooted in the discoveries from your diamond blueprint workshop. We create these options to ensure that the process is collaborative and the brand identity best represents your business.
Hand-picked Colour Palette
We will handpick colours for your brand, using colour psychology to emotionally and visually represent your values. Your hand-picked colour palette will also create uniformity and brand recognition.
There are millions of fonts out there to use. We will reduce the guesswork by choosing fonts to elegantly showcase your message in the best way possible and create a cohesive brand.
Dream Client Manifestation
Based on your blueprint, we will put a face to your ideal client. This will make it easier to create content and speak directly to your audience. We will focus your attention on who you would ideally like to work with. This will also help us focus on your visual identity and messaging to target these people.
Using your blueprint, we will dig deep so that you can see what your competitors (max. 5) are doing for advice, see what not to do, and look for any missed opportunities in your industry. Knowing about your competition is crucial because it allows us to analyze your industry to be mindful of our findings when creating and positioning your tailored brand.
Comprehensive Final Files
You will receive a Google Drive folder with a wide variety of file formats upon completing the project. Inside the folder will be print and web-ready versions of your brand identity. These files will ensure that you showcase your new tailored brand at its best at all times. Also, within the Feeling Put Together Guidebook, we will provide instructions to best use them when creating different collateral
Feeling Put Together Guidebook
To wrap up all our hard work, you will receive a bespoke Feeling Put Together Guidebook so that you can continuously create content for your business that is put together and elegant.
Inside you will receive everything that we have crafted together, including:
- Summary of your Blueprint
- Brand Guidelines and Usage suggestions for your logo, colours palette, and fonts to make sure to showcase your brand luxuriously
- Your Competitor Expose
- Client Manifestation
The Socialite Bundle
You will get:
10 ‘Gram Ready Templates
Custom social media templates will help you create a uniform look to your Instagram feed and save you time.
On the Cover Photos
Social media cover photo to can create a uniform aesthetic over all of your social media profiles.
Social Profile Image
So you can help your customers recognize you wherever they are.
10 Curated Stock Images to use in social media
Get you started, save time, and create a uniform look when creating social media posts. These photos match your brand’s overall visual vibe to create consistency across the board. They will also pair nicely with your custom templates.
The Sophisticated Flourish Bundle
You will get:
Product Care Card
Showcase the benefits and/or care instructions of your products to your customers when they open their package.
Thank You Postcard
Say thank you and show your appreciation to your customers when they receive their package from you.
Hang Tags/ Product Label Sticker
Stay in front of your customers and remind them where they purchased the product from.
Add the final cherry on top of your perfectly packaged products with custom branded stickers.
We Mean Business Bundle
Meet all your branding touchpoints and create a cohesive experience for your customers.
Choose three print products from the list below:
- Business Card
- Slide Deck
- Roll Labels
Branding Follow-up Appointment
Weekly or Monthly 45 min follow-up session, based on your needs, with Rachel to make sure your deliverables are performing how you would like them, as well as you are implementing your new brand correctly across your company to get the most out of your investment.
From Our Clients
Rachel was a delight to work with! When was rebranding my writing services, I had been attending numerous networking events (way back in the old days when we had them!) and needed new business cards that reflected my industry and my style. Rachel created a beautiful design that captured my energy and set me apart from the crowd. She knows how to connect your unique brand to the prospects that you’re trying to reach, all by using the language of design. Rachel knows her stuff!
Not quite ready?
That’s alright! Grab our FREE workbook to get you started crafting your tailored brand.
for new branding tips and business resources.