The Cove Therapy
Broadbent Studio Flower Icon

Diamond Branding Package &
Everything’s Coming Up Roses Website Package


  • Bespoke Branding 
  • Responsive WordPress Website 
The Cove Therapy logo

The Cove Therapy, a new therapy practice in downtown Hamilton, was founded by Danielle Hulan with the aim of helping others achieve their mental health and wellness goals. Danielle wanted to expand her practice and open a clinic, and her goal was to grow her team within six months of opening.

Danielle approached us for a calm, welcoming, relaxing brand and website. After conducting a thorough competitive analysis and creating user personas, we developed a brand inspired by her heritage, growing up on the east coast of Canada. 

The brand features subtle nods to her hometown and story through customized type, imagery, and colour, appealing to an emotional audience while remaining authentic to her. The website followed the same style, providing a space for sharing helpful resources through a blog and easy sign-up for upcoming workshops.

Since the launch of the website in late January 2023, The Cove Therapy has experienced significant growth. Danielle was able to expand her team, hiring two members in early June 2023, and has since added a third member. The success of her brand strategy and coaching throughout the project has been instrumental in this growth, inspiring potential clients with the possibilities our services can offer.

*Client Maintained

I loved the process contained within about 12 weeks with a really clear focus each week. I loved Rachel’s ability to take my thoughts and convert them into something so very beautiful. I’m so very happy with the final product. I felt supported throughout the entire process, and I feel set-up to take on some of the website upkeep on my own.
Danielle Hulan

Founder and Registered Social Worker, The Cove Therapy