Trusted by Purpose-Driven Professionals Across Hamilton and the GTA






Common website challenges
Does This Sound Familiar?
Your website isn't converting visitors into booked consultations
You’re getting traffic, but no one’s filling out your contact form or picking up the phone.
You're not sure if your site is accessible or compliant
Healthcare and professional service providers need WCAG-compliant websites—but how do you know if yours meets the standards?
Your site isn't ranking well in local search results
When potential clients search “Hamilton [your service],” your competitors show up first.
The site you built yourself years ago feels outdated
You’ve outgrown your DIY Squarespace or WordPress site, but you’re not sure what needs fixing vs. what needs a full redesign.
You're overwhelmed by conflicting advice
One person says you need SEO. Another says it’s your design. Someone else mentions page speed. Where do you even start?
If any of this resonates, you're in the right place.
What we offer
A Comprehensive Website Audit Designed for Hamilton-Area Professionals
Our Website Audit isn't just a checklist of broken links and slow-loading pages. It's a strategic diagnostic tool that reveals exactly where your website is falling short—and what to prioritize to get real results.
What's Included in Your Website Audit:
Pre-Audit Consultation Call (15–30 Minutes)
Before we dive into the technical analysis, we’ll discuss your business goals, current challenges, and what you’re hoping to achieve with your website. This ensures the audit is tailored to your specific needs—not a generic report.
Comprehensive Technical & Performance Analysis
We assess your site’s speed, mobile responsiveness, SEO health, and overall functionality using industry-standard tools like Google PageSpeed Insights and Website Grader.
Accessibility Review (WCAG AA Standards)
We evaluate your site against Web Content Accessibility Guidelines to ensure it’s inclusive, navigable, and compliant—critical for healthcare professionals, therapists, and regulated service providers.
SEO & Keyword Analysis
We analyze your metadata, keyword rankings, and on-page SEO to identify opportunities to improve your visibility in GTA searches.
User Experience (UX) Evaluation
We review navigation structure, calls-to-action, visual hierarchy, and content organization to identify friction points that might be costing you conversions.
Detailed PDF Audit Report
You’ll receive a comprehensive report outlining:
- Quick Wins – Simple fixes you can tackle yourself in under 2 hours
- Retainer-Level Recommendations – Ongoing maintenance items that require professional support
- Redesign-Level Issues – Strategic overhauls that signal it might be time for a refresh
Each recommendation includes time estimates and prioritization so you know exactly what to tackle first.
30-Minute Post-Audit Consultation Call
After you’ve reviewed the report and video, we’ll jump on a call to answer your questions, discuss next steps, and map out whether you need DIY fixes, ongoing retainer support, or a full website redesign.
Why choose Broadbent Studio
Website Audits from a Certified Design Professional
When you work with Broadbent Studio, you’re not getting a generic automated report. You’re getting expert analysis from Rachel Simms, RGD—a Registered Graphic Designer with over 10 years of experience specializing in websites for health, wellness, and professional service providers.
How it works
Your Website Audit Journey – Simple, Strategic, and Designed for Clarity
Step 1: Book Your Free Consultation
Click the button below to schedule a 15–30 minute call where we’ll discuss your website goals, current challenges, and whether a Website Audit is the right next step for you. No pressure, no obligation—just honest guidance.
Step 2: Pre-Audit Consultation Call
Once you book your audit, we’ll have a brief call to gather context: What are your business goals? Who’s your ideal client? What’s working (or not working) on your current site? This ensures your audit is tailored to your specific needs.
Step 3: We Conduct Your Audit
Over the next 5–10 business days, we’ll analyze your site’s performance, accessibility, SEO, and user experience using professional diagnostic tools. You don’t need to provide backend access (though it helps)—we can complete most of the audit using publicly available tools.
Step 4: You Receive Your Audit Report + Video Walkthrough
You’ll get a detailed PDF report with prioritized recommendations, plus a personalized 10–15 minute Loom video where Rachel walks through your site on-screen, highlighting key findings and explaining exactly what to focus on first. It’s like having an expert sitting beside you, pointing out opportunities.
Step 5: Post-Audit Consultation Call (30 Minutes)
We’ll schedule a call to review your questions, discuss findings, and map out next steps. Should you tackle some fixes yourself? Hire ongoing retainer support? Consider a website refresh or redesign? We’ll help you decide the smartest path forward—with no pressure to commit to anything beyond the audit.
Step 6: What Happens Next (Your Choice)
After your audit, you have four options:
- DIY Implementation: Use the report and video as your roadmap and tackle fixes on your own timeline
- Quick Wins Implementation Bundle: Add 3–5 hours of hands-on fixes to knock out the highest-priority items immediately (available as upgrade)
- Retainer Support: Book ongoing monthly support to implement the recommended fixes professionally over time
- Website Redesign: If the audit reveals it’s time for a strategic overhaul, we can discuss our custom website packages
No pressure, no obligation—just clarity and a path forward.
Turnaround Time: 5–10 business days from pre-audit call to completed report + video
Implementation (if bundled): Completed within 1–2 weeks of audit delivery
Who this is for
Is a Professional Website Audit Right for You?
This audit is perfect if you're experiencing:
- Low conversion rates (lots of site visitors, few booked consultations)
- Compliance anxiety (unsure if your site meets regulatory standards)
- Questions about accessibility (is your site inclusive for all patients?)
- DIY overwhelm (you built it yourself but suspect you’re missing critical elements)
- Uncertainty about whether to refresh or redesign
or if you're struggling with:
- Generic branding (your site looks like every other firm in Hamilton)
- Low-quality leads (tire-kickers, price shoppers, unqualified inquiries)
- Outdated design (you built your site 5+ years ago, and it shows)
- Poor search visibility (competitors rank higher in local searches)
- Uncertainty about ROI (should you invest in fixes or go straight to a redesign?)
Investment
Website Audit Package

Professional Website Audit
What’s Included:
- Pre-audit consultation call (15–30 minutes) to gather context and goals
- Comprehensive technical, SEO, accessibility, and UX analysis
- Detailed PDF report with prioritized recommendations in three tiers: Quick Wins, Retainer-Level Fixes, and Redesign-Level Issues
- Personalized 10–15 minute Loom video walkthrough explaining findings and next steps
- 30-minute post-audit consultation call to discuss recommendations and map your path forward
Turnaround Time: 5–10 business days from pre-audit call to completed report + video
Investment: $400 + HST
What Happens After Your Audit:
You choose your own path:
- Implement recommendations yourself using the roadmap provided
- Book ongoing retainer support for professional implementation
- Explore a full website redesign if strategic overhaul is needed

Audit + Quick Wins Implementation Bundle
Don’t just get a roadmap—get immediate results. Our Quick Wins Implementation Bundle combines your comprehensive website audit with hands-on fixes so you see transformation right away.
What’s Included:
Everything in the Standard Audit PLUS 3–5 Hours of Implementation
After your audit, we’ll tackle the highest-priority Quick Wins items identified in your report—the fixes that will have immediate impact on your site’s performance, accessibility, or conversions.
Turnaround Time: Completed within 1–2 weeks of audit delivery
Investment:
$850 + HST (Audit + 3hrs)
$1000 + HST (Audit + 5hrs)
This could include:
- Fixing broken navigation or mobile responsiveness issues
- Optimizing page speed (image compression, code cleanup)
- Improving accessibility violations (alt text, colour contrast, heading structure)
- Updating meta descriptions and title tags for better SEO
- Streamlining your contact forms or booking process
- Adding or refining calls-to-action
Not Sure If This Is Right for You?
Book a free 15-minute consultation and we’ll help you figure out if a website audit, maintenance support, or a full redesign is the smartest next step for your business.
Frequently Asked Questions About Website Audits
What's the difference between the standard audit and the Quick Wins Implementation Bundle?
The standard audit gives you the roadmap—comprehensive analysis, video walkthrough, and consultation to understand what needs fixing. The Quick Wins Implementation Bundle includes everything in the standard audit PLUS we actually fix 3–5 of the highest-priority items for you. Think of it as “audit + action” rather than just “audit + advice.”
How do you decide which Quick Wins to tackle during the implementation hours?
During your 30-minute post-audit consultation call, we’ll review the findings together and identify which fixes will have the biggest impact for your specific goals. We prioritize based on: (1) items that improve conversion or user experience immediately, (2) accessibility or compliance issues, and (3) quick technical wins that unlock other improvements. You’ll have input on what matters most to your business.
Can I upgrade to the implementation bundle after I've already purchased the standard audit?
Absolutely! If you complete the standard audit and decide you want implementation support, you can add 3 or 5 hours at our regular hourly rate. However, the bundle pricing gives you a discount, so it’s most cost-effective to choose the bundle upfront if you know you’ll want implementation help.
What happens if we don't finish all the Quick Wins in the allotted time?
We’ll prioritize the highest-impact fixes within your 3 or 5-hour window. If there are additional items you’d like to tackle, you can book additional retainer hours, explore our monthly retainer packages, or handle the remaining items yourself using the roadmap provided. We’ll give you a clear summary of what was completed and what’s left.
Is the implementation bundle the same as your monthly retainer service?
Not quite. The implementation bundle is a one-time package tied to your audit—we fix specific Quick Wins items identified in your report. Our monthly retainer service is ongoing support (typically 5–20 hours per month) for continuous website maintenance, updates, and improvements. Many clients start with the bundle to “test drive” working together, then transition to a retainer for ongoing support.
Do I need to give you access to my website backend?
Not required, but it helps! If you’re comfortable sharing temporary login credentials, we can conduct a deeper analysis of plugins, settings, and backend structure. Otherwise, we can complete most of the audit using publicly available tools. We’ll discuss this during your pre-audit call.
What if I don't understand the technical recommendations?
That’s exactly why we include the Loom video walkthrough and 30-minute consultation call. We’ll explain everything in plain language—no jargon, no assumptions that you’re a web developer. You’ll walk away understanding exactly what needs to be done and why.
Can I hire you to implement the fixes?
Absolutely. If you’d like professional support implementing the recommendations, we offer flexible monthly retainer services starting at 5 hours per month. We can also provide a custom quote for larger projects or ongoing maintenance.
Is this audit only for websites built on certain platforms?
Not at all. We audit sites built on any platform—Squarespace, WordPress, Wix, Shopify, custom-coded sites, and more. The audit focuses on performance, accessibility, SEO, and user experience, which applies regardless of the platform.
What happens if the audit reveals I need a full redesign?
We’ll discuss your options during the post-audit consultation call. If a redesign makes strategic sense, we can walk you through our website packages and help you understand timeline, investment, and next steps. But there’s no pressure—you’re free to take the audit findings and work with whomever you choose.
Do you audit e-commerce sites?
Yes! Whether you’re selling products, services, or digital downloads, we can audit your e-commerce experience—including checkout flow, product pages, cart functionality, and conversion optimization.
I'm based in Toronto but considering working with you—do you work remotely?
Absolutely. While we’re based in Hamilton, we work with clients across Ontario and beyond. All consultations are conducted via Zoom or phone, and the entire audit process is seamless and remote-friendly.
What if I just need a second opinion before committing to a redesign with another designer?
That’s a great use of the audit! We provide objective, professional analysis with no obligation to work with us beyond the audit itself. Think of it as getting a strategic second opinion before making a major investment.
How is this different from free tools like Google PageSpeed Insights or website graders?
Free tools give you raw data—numbers, scores, technical jargon. Our audit interprets that data through the lens of your business goals, your audience, and your industry. We tell you what the data means, why it matters for your specific situation, and what to prioritize first. Plus, you get personalized video guidance and expert consultation—not just an automated report.

