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Demystifying Revisions: Understanding What Classifies as a Round of Revision

by | Sep 8, 2023 | Branding, Website

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If you have ever collaborated with a graphic or web designer, you’re probably aware of how important it is to work together. 

You may have also heard about a “round of revisions” and were wondering what exactly that entails. The design process is just that, often involving revisions, and determining what counts as a “round of revisions” can be tricky. 

Today, you’re in luck because I will lay it all out for you to provide a clear understanding of graphic and web design revisions. By doing so, designers and clients can navigate this crucial aspect of the creative process more effectively.


What is a Round of Revision?


A round of revisions refers to a stage in the design process where feedback is collected from the client, and the designer makes necessary adjustments to the project based on that feedback. This is any change after the initial design concept has been presented to the client. These adjustments can range from minor tweaks to significant design changes.


How Revisions Work at Broadbent Studio 


Designers use many different phrases to describe “revisions.” This could include edits, changes, corrections, and many more. 

Here’s what typically characterizes a round of revisions at Broadbent Studio:

Step 1: Client Feedback:

The client provides specific feedback about the design concept. This feedback can be related to various aspects, including colours, fonts, layout, imagery, and overall aesthetics. Clients must be as clear and detailed as possible in their feedback to guide the designer effectively.

Pro Tip: Sending a numbered list of changes is an effective way to define necessary revisions clearly. This method enables easy reference to the corresponding edit number in case of any clarification.

Step 2: Designer Adjustments:

The designer reviews the client’s feedback and works on implementing the requested changes or improvements. This process can involve editing design files, altering elements, or adjusting the layout to align with the client’s vision.


Step 3: Client Review:

After the designer has made the requested changes, the revised design is presented to the client for review. This allows the client to assess whether their feedback has been addressed and whether the design aligns with their expectations.


Step 4: Further Feedback (if necessary):

It is possible that the client may request further changes or give additional feedback after reviewing the updated design. In such cases, these requests should be considered separate from the previous round of revisions, and a new round of edits should commence from Step 1.

The designer may specify the number of rounds of revisions included in the initial project scope within your project agreement. Additionally, some designers may offer the option to purchase additional rounds of revisions, but please be aware that this could result in changes to the project timeline and final invoice.


Step 5: Client Approval:

A round of revisions is considered complete once the client approves the design or provides final feedback indicating that it meets all their requirements. The designer will compile the final files at this point, and the project will close.


What Does Not Constitute a Round of Revision?


To maintain a clear and smooth workflow, it’s important to have a solid understanding of what doesn’t qualify as a round of revisions.

1) Designer-Influenced Minor Edits:  

Minor edits or tweaks made during the design process to refine the project without specific client feedback are not considered revisions. Designers typically make these adjustments to ensure that the design meets professional standards and is aesthetically pleasing.

2) Changes to Project Scope:

If the client requests significant changes to the project’s scope, such as a complete redesign or adding new features or elements not part of the original agreement, this may necessitate a separate discussion and potentially a new project phase or contract amendment. These types of changes go beyond the scope of a simple revision and require additional planning and resources to complete. It’s important to be clear about the project scope from the outset to avoid misunderstandings and additional costs.


Effective Communication Is Key


To ensure a successful and efficient revision process, designers and clients must maintain effective communication from the inception of a project. This can be achieved by following a few key tips.

Project Outline/Brief:

Designers should provide clients with a comprehensive project brief that clearly outlines the project’s objectives, design preferences, and expectations. This serves as a reference point for both parties throughout the project, ensuring that everyone is on the same page.


Constructive Feedback:

Clients should provide clear and specific feedback that is actionable and aligned with their goals. Vague or subjective feedback can lead to misunderstandings and prolonged revision cycles, which can be frustrating for all parties involved.


Revision Policy Outlined:

Furthermore, designers should establish a clear policy regarding the number of rounds of revisions included in the project scope. This helps manage client expectations and ensures that revisions remain within scope. By setting limitations, designers can avoid unnecessary revisions that can result in wasted time and resources. For example, I like to provide two rounds of revisions within the project scope. However, additional rounds of revision can be added at an additional cost but will delay the final deadline.


Feedback Timelines:

It is also important for both parties to commit to timely responses and feedback during the revision process. Delays in communication can lead to delays in the project timeline, which can be detrimental to the project’s success. For example, I like to complete revisions and resend them to the client for review within 2-3 days, and I like my clients to take that much time to review and provide feedback.


Specify Preferred Communication Method:

Finally, maintaining transparent communication channels is crucial. Open and transparent communication allows both parties to discuss any concerns or questions that may arise during the design process. This can prevent misunderstandings and ensure that the project runs smoothly.

By following these tips, designers and clients can work together to ensure a smooth and successful revision process. Effective communication is key to achieving this goal.




For graphic and web designers and their clients, it’s important to know what counts as a round of revisions. This helps establish a collaborative and streamlined design process that ensures the final product meets the client’s expectations. By promoting clear communication and mutual understanding, designers and clients can manage revisions more effectively, resulting in successful design projects.

I hope a “round of revisions” is clear to you now.

I first launched Broadbent Studio because I am passionate about helping fellow female entrepreneurs bloom in their businesses. 

Do you still have questions? No shame in that! You can contact me here at rachel@broadbentstudio.com or find me on social media, where I’m always happy to answer any questions.

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