Home | Website | Keep Your WordPress Site Running Smoothly: Essential Website Maintenance Tips for Entrepreneurs

Keep Your WordPress Site Running Smoothly: Essential Website Maintenance Tips for Entrepreneurs

by | Jun 2, 2024 | Website

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As a small business owner, your website is not just a virtual storefront but a crucial element of your brand’s online presence. It’s where customers learn about your products or services and a platform for engaging with your audience. However, it’s not enough to simply have a website; maintaining it is equally, if not more, important. Regular WordPress website maintenance is not just a task but a strategic investment in the success and security of your business.

Why is Continuous Maintenance Important?

Continuous maintenance of your WordPress website is essential for several reasons:

1) Security: Regular updates and maintenance protect your site from vulnerabilities and cyber-attacks. These updates help keep your website secure and safeguard user data.

2) Performance: Ensuring your website runs smoothly and efficiently and provides a positive user experience. This includes optimizing page loading times, fixing broken links, and ensuring all website features and functionalities work as intended.

3) Search Engine Optimization: A well-maintained website improves your search engine rankings. Search engines favour regularly updated and well-maintained websites, which can positively impact your search engine rankings and overall online visibility.

4) User Experience: Regular maintenance enhances user experience by fixing bugs, errors, and other technical issues that may affect visitor interaction with your website. This contributes to providing a seamless and enjoyable browsing experience for your audience.

5) Content Freshness: Regular maintenance keeps your content relevant and up-to-date. It allows you to update and add new content, ensuring your website remains relevant to your target audience and industry trends.

The Impact of Neglecting Maintenance

Let’s consider a scenario where a client approached me because their contact forms stopped working due to outdated plugins. This issue resulted in missed opportunities and frustration as potential clients were unable to reach out. This situation emphasizes the importance of regular website maintenance and highlights the potential risks of neglecting it.

Let’s delve into five in-depth tips on maintaining your WordPress website effectively.


Tip 1: Keep Your WordPress Core, Themes, and Plugins Updated


Why you should keep your website software up to date?

1) Security: It’s crucial to keep your WordPress core, themes, and plugins updated to ensure the security of your website. Outdated themes and plugins can contain vulnerabilities that hackers can exploit to gain unauthorized access to your site and potentially compromise sensitive business and client information. By staying up to date with updates, you can ensure that any security flaws are patched, reducing the risk of security breaches.

2) Performance: Regular updates often come with performance improvements and bug fixes, contributing to a faster and more efficient website. A slow or buggy site can lead to a poor user experience, frustrating visitors and potentially driving them away. By keeping your website updated, you can maintain optimal performance and provide a seamless experience for your visitors.

3) New Features: Staying on top of updates allows you to benefit from the latest features and enhancements, improving your site’s functionality and user experience. This can help you stay competitive and provide visitors with an engaging and modern experience.


How to Update your WordPress Website?

1) Automatic Updates: Enable automatic updates for minor releases to keep your website secure and up-to-date. This will help ensure your site is protected without requiring manual intervention. To do this, navigate to the Plugins section and click on the option to Enable Auto-Update. 

However, it is not recommended to enable automatic updates for major releases such as Elementor, Divi Theme, etc., as these updates could potentially cause issues and crash your website. On the other hand, enabling automatic updates for optimization plugins is a great idea.

2) Manual Updates: Regularly check for updates in your WordPress dashboard and apply them.

3) Backup First: Before making any updates, always remember to back up your website to prevent any potential data loss in case something goes wrong during the update process.

Pro Tip: Schedule a bi-weekly or monthly check for updates and backups to ensure everything is current and secure. This proactive approach will help maintain your website’s health and security.

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Tip 2: Regular Backups


Why are Backups Essential?

1) Data loss prevention: Backups protect against data loss due to hacks, server issues, or human errors. Losing your website data can be disastrous, especially if you store client information or have a lot of content.

2) Quick Recovery: Backups enable quick recovery if your site crashes or gets corrupted, minimizing downtime and disruption to your business.


How to Backup your WordPress Website?

When backing up your website, you can use a few methods to ensure your data’s safety. 

1) Plugins: One way to automate the backup process is by using plugins such as UpdraftPlus, ManageWP, or Jetpack. These plugins can help you schedule regular backups and store them securely.

2) Manual Backups: If you prefer a more hands-on, more advanced approach, you can manually back up your website by exporting your database and downloading your site files via FTP (File Transfer Protocol). Various FTP client software options, such as CyberDuck or Filezilla, can help you with this process.

3) Frequency: It’s important to consider the frequency of your backups. Depending on how often you update your website’s content, you may want to schedule daily or weekly backups to ensure that you always have a recent copy of your site available.

Pro Tip: Check with your website hosting provider to confirm if regular backups are included in your hosting plan. This is also a great way to ensure your website is backed up.

Pro Tip: For added security, storing your backups in multiple locations is a good practice. This can include storing them on your server, using a cloud storage service, and keeping a local copy on your computer. By having backups in multiple locations, you can better protect your website’s data in case of unforeseen issues.


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Tip 3: Optimize Your Database


Why is it Essential to Optimize your Database?

1) Performance: It’s important to optimize your WordPress site for better performance and efficiency. Removing unnecessary data can speed up your website and keep visitors engaged, improving your search engine rankings. 

2) Efficiency: Reduces the size of your database, making it easier to manage and reducing the load on your server.


How to Optimize your WordPress site?

1) Plugins: To optimize your WordPress site, you can use WP-Optimize or WP-Sweep to automate the cleanup process. These plugins can help you efficiently remove junk data and streamline your database.

2) Manual Optimization: Deleting spam comments, post revisions, and trashed posts can help keep your database lean and efficient.

Pro Tip: Schedule monthly database optimization to keep your site at peak performance. This will ensure that your site continues to run smoothly and efficiently.


Tip 4: Monitor Website Performance


Monitoring the performance of your website is crucial for several reasons:

1) User Experience: A fast-loading website is essential for providing a positive user experience. When a website loads quickly and runs smoothly, visitors are likelier to stay engaged with the content and spend more time on the site.

2) SEO Benefits: Search engines prioritize fast-loading websites in their search result rankings. Maintaining a high-performance site can improve your visibility in search results and enhance your overall SEO efforts.

By monitoring and optimizing your website’s performance, you can ensure that it delivers a seamless user experience and achieves better visibility in search engine results.


When monitoring your website’s performance, there are a few key strategies to consider.

1) Speed Tests: It’s important to regularly assess your site speed using tools like Google PageSpeed Insights, GTmetrix, or Pingdom. These tools can provide valuable insights into your site’s loading times and performance, allowing you to identify areas for improvement.

2) Performance Plugins: Consider installing performance-enhancing plugins such as WP Rocket, W3 Total Cache, or Siteground Speed Optimizer. These plugins can help optimize your website’s resources and cache content, leading to improved performance and faster loading times.

Pro Tip: Aim for a load time of under 3 seconds. This ensures a positive user experience and contributes to better SEO performance. Regularly monitoring and optimizing your site’s speed can significantly impact user satisfaction and overall site performance.


Tip 5: Secure Your Website


Why prioritize security?

1) Data Protection: It’s crucial to safeguard sensitive information from hackers and unauthorized access. As a service-based business, you are responsible for collecting and storing client data and prioritizing security.

2) Building Trust: Ensuring the security of your customers’ data can help you establish and maintain trust with them. A secure website demonstrates your commitment to protecting your clients’ privacy and data, strengthening your relationship with them.


To enhance the security of your website, you can take the following measures:

1) Utilize Security Plugins: Incorporate security plugins such as Wordfence, Sucuri, or Security Optimizer to monitor and actively safeguard your website from potential threats. These plugins offer firewall protection, malware scanning, and login attempt monitoring.

2) Implement SSL Certificate: An SSL certificate installed on your website is essential to encrypt data transmitted between the web server and the user’s browser. This encryption ensures a secure connection, instilling trust and safeguarding sensitive information such as login credentials and personal details.

Pro Tip: Using a service like Let’s Encrypt will allow you to install a free SSL certificate for your website without paying extra. This is great for information-based websites. I would recommend using a more secure, paid security option for e-commerce businesses, especially since they handle payment information.

3) Enforce Strong Passwords: Employ robust and unique passwords for your WordPress admin and any other accounts associated with your website. Regularly changing passwords is also crucial to mitigate the risk of unauthorized access.

4) Proactive Security Measure: Consider enabling two-factor authentication (2FA) to add an extra layer of security. 2FA requires users to provide two verification forms before accessing the website, significantly reducing the likelihood of unauthorized logins and enhancing overall security.



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Common Challenges and How to Overcome Them


Small business owners often face several common challenges when maintaining their websites. 

1) Forgetting to Perform Maintenance: One of the most common issues is forgetting to perform regular maintenance. To avoid this, it is important to set up calendar reminders at least once a month or bi-weekly to check your website’s health. This can include updating plugins, checking for broken links, and optimizing site speed.

2) Backup Oversights: Another area for improvement is overlooking the importance of backing up your website. Many business owners only realize the value of backups after experiencing data loss, having a recent backup before making any major changes to your website, such as updating the theme or redesigning the homepage. This simple precaution can save you from potential headaches and data loss in the future.

3) Technical Challenges: Technical challenges often arise, overwhelming business owners. If you find yourself grappling with the technical aspects of website maintenance, remember that you’re not alone. There are numerous resources available to help you navigate these challenges. YouTube, for example, is a treasure trove of tutorials that can guide you through various website maintenance processes. Furthermore, consider contacting a professional or your hosting provider for any maintenance services they offer. They can provide assistance and guidance tailored to your needs, ensuring your website’s continuous health and functionality.



Maintaining your WordPress website is an ongoing process that requires regular attention. By keeping your WordPress core, themes, and plugins updated, regularly backing up your site, optimizing your database, monitoring performance, and securing your website, you can ensure your site runs smoothly and efficiently.

Continuous maintenance protects your investment and helps your business grow by providing a seamless user experience and improving your SEO rankings. Remember, a well-maintained website is a powerful tool for your small business, helping you attract and retain customers and ultimately drive your success.

So, roll up your sleeves and start incorporating these maintenance tips into your routine. Your website, business, and customers will thank you for it!

Have any questions or need help with your WordPress maintenance? Contact us today, and let’s keep your website in top shape!